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For Immediate Release
ToadWorks is now TEN
April 13, 2013 – ToadWorks USA announces the rebranding of our award-winning product line to TEN Effects. This rebranding is part of a global brand transition to ultra-high end boutique products and services.
The decision to rebrand was made in part to the changing landscape of the boutique pedal market.
"Consumers' appetite for variety has been satisfied" said TEN Effects President Ryan Dunn. "Now the focus has become on quality and a perfection of the user experience. TEN Effects was created to address that emerging need."
TEN Effects will begin with a limited product line that will the popular 'Texas Flood' and the Howard Leese signature 'Barracuda' pedals, as well as new offerings such as 'Chorusaurus' (multi-voice chorus) and 'Neanderthal' (multi-EQ fuzz).
Although some existing ToadWorks products will be retained, each will receive a ground-up redesign, combining old-school circuit design with the finest modern construction techniques. In addition to the internal changes, TEN Effects will sport a bold and colorful look, with brushed aluminum finishes and laser etching, with the option for personalization.
All TEN Effects will ship complete with power supplies, as well as a limited lifetime warranty.